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Sierra Club leads environmental advocacy, mobilizes individuals, and drives climate solutions for diverse generations so that future communities inherit a
healthy, equitable, and resilient world, because the
protection of the planet and the protection of humanity
are fundamentally inseparable.
IDENTITY SYSTEM
SKETCHING PROCESS
To develop the Sierra Club logo, more than 300 sketches were created and explored. The process began with key guiding words such as Action, Wellbeing and Humanity. These concepts evolved into core phrases, including Collective Action for Life, Where Health Begins and Connected by Nature.
The exploration moved progressively from literal interpretation to more abstract visual forms. The sketches below represent this transition and the development of the identity system.
ROUND I. ROUGH SKETCHES.
ROUND I. ROUGH SKETCHES
ROUND II. ROUGH SKETCHES
ROUND I. ROUGH SKETCHES.
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As part of the sketching process, leaves from the Sierra Nevada were used as a source of inspiration.
THE NEW LOGO
STACKED
HORIZONTAL
LOGO ANATOMY
MARK
LOGOTYPE
WORDMARK
CLEAR SPACE
BRAND ECOSYSTEM
HEALTHY
EQUITABLE
RESILIENT
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IDENTITY IN CONTEXT
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